Metadata can reveal your location, daily routine, and personal information. When sharing photos online, GPS coordinates can expose where you live or work. Removing metadata protects your privacy and prevents unwanted tracking by anyone who accesses your files.

Yes, completely safe. MetaCleaner processes all files locally in your browser — no file is ever sent to our servers. We physically cannot see your photos or videos. This guarantees maximum privacy when removing metadata from your files.

MetaCleaner supports all popular formats: images — JPEG, PNG, WebP, HEIC/HEIF, GIF, BMP, TIFF; videos — MP4, MOV, AVI, MKV, WMV, M4V. In addition to metadata removal, format conversion (e.g. HEIC to JPG) and compression with quality settings are also available.

No. Removing metadata does not affect the visual quality of your photos. The pixel data of the image remains completely intact — only the header information in the file changes. Your photos will look exactly the same as before.

iPhone photos (HEIC/JPEG) automatically embed GPS coordinates from your location at the time of capture. To remove GPS from iPhone photos: open MetaCleaner, drag your photos into the Metadata tab and click "Clean metadata" — GPS coordinates, timestamp and device info are removed instantly in your browser. HEIC files are automatically converted to JPG in the process.

Yes. MetaCleaner supports batch processing — you can drop up to 10 photos or videos at once and clean all of them in one click. All files are processed simultaneously in your browser and downloaded as a single ZIP archive. No need to process files one by one.

MetaCleaner removes metadata from video files (MP4, MOV, AVI, MKV and more) without re-encoding — so the process is fast and there is no quality loss. All video metadata including title, author, creation date, GPS coordinates and software tags are stripped. The video is processed on the server and returned clean, without storing your file.

To convert HEIC to JPG: go to the Converter tab on MetaCleaner, upload your HEIC files, select JPG as the output format and click Convert. The conversion is free, supports batch processing (up to 10 files), and automatically strips all metadata from the converted images. HEIC is the default format for iPhone photos — JPG works on all devices and platforms.

In 2025, the FBI warned about malicious online file converters that install malware. MetaCleaner is safe because metadata processing happens entirely in your browser using JavaScript — your files never leave your device and nothing is installed on your computer. For video operations that require server processing, files are deleted immediately after completion and never stored or analyzed.

EXIF (Exchangeable Image File Format) stores technical camera data: GPS coordinates, shutter speed, ISO, aperture, device model. IPTC stores editorial information: title, caption, copyright, keywords, author. XMP is Adobe's extensible standard used by Lightroom and Photoshop for editing history and ratings. MetaCleaner removes all three types from your files in one operation.

Yes, slightly. EXIF metadata typically adds 20–60 KB to a JPEG file, so removing it reduces the file size by that amount. For significant size reduction, use MetaCleaner's Compress tab — it can reduce image size by 60–80% and video size by 40–70% while maintaining good visual quality.